One of the new features I’m most excited about with the new SAP Predictive Analytics 2.4 update is the HANA Sentiment Analysis module that’s been added for HANA online mode.
The HANA Text Analytics engine has been available for several years, but has remained somewhat inaccessible due to the relatively complex interface required to use it.
I’ve written in the past about how much I love the SAP HANA (and SAP Data Services) text analtytics engine for analyzing social media data surrounding the Sharknado movie, and I also co-authored an SAP Press E-Book about the various text analytics tools available within the SAP ecosystem, but I’m so excited because this new component makes this powerful tool available to business users for the first time. For full details on how SAP text analytics works, how to create and use full text indexes within SAP HANA, and a long list of business-related applications for text analysis, checkout the SAP Press E-Book Text Analytics with SAP, released in October 2015.
HANA Sentiment Analysis Module
With Expert Analytics within Predictive Analytics 2.4, SAP has opened up a portion of this functionality to business users within the Expert Analytics tool. The HANA Sentiment Analysis module is found under the Data Preparation function category.
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About Hillary Bliss
Hillary Bliss is a Senior ETL Consultant at Decision First Technologies, and specializes in data warehouse design, ETL development, statistical analysis, and predictive modeling. She works with clients and vendors to integrate business analysis and predictive modeling solutions into the organizational data warehouse and business intelligence environments based on their specific operational and strategic business needs. She has a master’s degree in statistics and an MBA from Georgia Tech.